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Ohio’s Hospice TV Campaign

Awareness for a growing care network

Ohio’s Hospice is a quickly growing statewide network of not-for-profit hospice care facilities. They needed a TV advertising campaign not only to raise awareness about their services, but also welcome new regions to the network under their unified banner. I created a set of simple characters to represent both staff and patients. I created five primary ad spots and secondary versions were customized to different regions of the state.

 

My roles

  • Motion designer
  • Illustrator
  • Animator

Sample storyboard

Early character sketches

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